Microsoft's Robbie Bach calling out Xbox 360 price cuts?

Ah c'mon, we all knew this day would come, but the sooner the better, right? While an Xbox 360 price cut has likely been in the works for some time now, it's no surprise that it hasn't happened quite yet. With Sony's latest gig coming in well over what Microsoft is asking, there's been no reason (yet) for Microsoft to take an even bigger loss (at launch, at least) on each console sale. Nevertheless, it seems the time is drawing nigh, as Microsoft's own Robbie Bach has stated that bringing down the costs associated with the console is "the first order of business."

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