So Maybe Apple Was onto Something: the Rise of the iPhone Clones

News Type: Event — Seeded on Fri Apr 4, 2008 12:52 PM EDT

Article Source: Business Week

technology, apple, iphone, verizon, att, sprint, clones

Since the iPhone hit the market in mid-2007, competing phonemakers and wireless-service providers that don't have a deal to sell the Apple (AAPL) device have tried their best to betray no envy. They rolled out a few devices mimicking the iPhone's touch screen, but they mostly hoped the phone, offered exclusively by AT&T (T), wouldn't become a hit. Too bad. By the fourth quarter of last year, Apple had grabbed more than a quarter of the U.S. market for what are known as smartphones, the mobile phones that handle computer-like tasks such as e-mail and Web browsing.

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Kyle Baxter

Sprint has higher hopes for the Instinct. The company last year put together what it called its "Tiger Team" to create a product code-named Nerva. The company commissioned Berlin's Iconmobile Group to develop software that would make the interplay between the phone's touch screen, buttons, and menus smooth and simple. Sprint then sent its engineers to work with Samsung and with mobile-applications providers to make sure that applications created for the device would interact seamlessly with the Iconmobile platform.

After all that, the Instinct is what they came up with?

No wonder Sprint is doing so well. Cough cough.

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#1 - Fri Apr 4, 2008 12:56 PM EDT

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KYLE BAXTER

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So Maybe Apple Was onto Something: the Rise of the iPhone Clones

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